Privacy Policy

We appreciate your interest in our website. The protection of your personal data during the collection, processing and use during your visit to our website is very important to us.

first Personal data

Personal information is information that can be used to discover your identity. This includes your name, address, postal address and telephone number. Information that is not associated with your identity (such as the number of users of a website) is not included. You can use our online offer without revealing your identity.
When you visit our website or use our services, the device that you use to access the page automatically transmits log data (connection data) to our servers. Log information includes the IP address of the device that you use to access the website or service, the type of browser you access, the page you have previously visited, your system configuration, and the date and time information. The IP addresses are only stored if necessary to provide our services. Otherwise, the IP addresses are deleted or anonymized. We store your IP address when visiting our website for a maximum of 7 days to detect and ward off attacks.
When you request information, order e-books or make other inquiries, we ask for your name and other personal information. It is up to you to decide whether to enter this information. We store your information on specially protected servers in Switzerland. Following an appropriate examination, the EU Commission has certified Switzerland a level of data protection comparable to EU law. Data transmission from the EU to Switzerland is permitted under data protection law. Access to it is only possible to a few authorized persons. These are responsible for the technical, commercial or editorial support of the content and servers.
Insofar as the usage or traffic data are required for our services, they will be stored for a maximum of six months after collection of the data. If the data is required to fulfill existing statutory, statutory or contractual retention periods (such as invoices), that information will also be stored beyond. However, these data are locked and accessible to few, authorized persons via passwords.

second Transfer of personal data to third parties

We use your personal information only for the purpose of use by us. We do not share the data with third parties without your express consent. Insofar as we are required by law or by court order to do so, we will transmit your data to authorized sources.

third Use of cookies

Internet cookies are small data packets stored by your browser on your computer's hard drive. We use cookies on our website. Such cookies are necessary so that you can freely browse the website and use its features; this includes u. a. also access to secure areas of the site. Cookies are also necessary for the function of the shopping cart for shop orders for technical reasons.
Most browsers are set to automatically accept cookies. However, you can disable the storage of cookies or set your browser to notify you when cookies are sent.
These are cookies that are used by the Worldsoft CMS, with which this website is created, depending on the modules used:

User Cookie 365 days Registered User
session_name 15 min. Session
wslanguage 15 min. Selected language
INSTALL_LANGUAGE * 15 min. Language of the CMS installation
ws_delayedPopup _ * 1825 days Show Popup Only Once
wspollsvoterid 30 days Survey / only one answer possible
reseller_nr 90 days Determination of Reseller
wsshopbasketid 30 days Shop Module - Cart
wsvote _ * 15 min.



If you do not want an analysis by the HBS you have to unsubscribe from the newsletter. For this we provide in each newsletter message a corresponding link.

Data, which were stored for other purposes with us (eg E-Mail addresses for the member area, address data for the billing) remain unaffected.

seventh Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the users are usually transmitted to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous usage profiles of the users can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=en .

Mobile users also have the option of OptOut for storing cookies:
Disable Google Analytics

For more information on data usage Google advertising, hiring and opt-out options are available on Google's websites: www. google.com/intl/en/policies/privacy/partners/ ("Google Data Usage When Using Our Partners Websites or Apps"), www.google.com/policies/technologies/ads ("Use of data for promotional purposes"), www.google.com/settings/ads ("Manage information that Google uses to show you ads" ) and www.google.com/ads/preferences/ ("Determine Which Ads Google Show them ").

8. Social Media

Facebook Plugins (Like & Share Button)

On our pages are plugins from the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025 , USA, integrated. The Facebook plugins can be recognized by the Facebook logo or the "Like-Button" ("Like") on our site. For an overview of Facebook plug-ins, see: https://developers.facebook.com/docs/plugins / .

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click on the Facebook "Like-Button" while you are logged into your Facebook account, you can link the contents of our pages to your Facebook profile. As a result, Facebook can assign the visit to our pages to your user account. We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. For more information, please visit the Facebook Privacy Policy at: https://www.facebook.com /policy.php .

If you do not want Facebook to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Google+ Plugin

Our pages use Google+ features. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Collection and dissemination of information:


With the help of the Google + button, you can publish information worldwide. The Google + button will provide you and other users with personalized content from Google and our partners. Google stores both the information that you + 1'd for a piece of content and information about the page you viewed when you clicked +1. Your + 1's may appear alongside your profile name and photo in Google services, such as search results or in your Google profile, or elsewhere on websites and ads on the web.

Google records information about your + 1 activity to improve Google's services to you and others. To use the Google + button, you need a globally visible, public Google profile that must contain at least the name chosen for the profile. This name will be used in all Google services. In some cases, this name may also replace a different name you used when sharing content through your Google Account. The identity of your Google Profile may be displayed to users who know your email address or have other identifying information from you.

Using Information Gathered: In addition to the purposes outlined above, the information you provide will be used in accordance with applicable Google privacy policy. Google may publish summarized statistics on users' + 1 activity, or share it with users and partners, such as publishers, advertisers, or affiliate sites.

LinkedIn Plugin

Our Web site uses features of the LinkedIn network. Provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, United States.

Each time you visit one of our pages that contains LinkedIn features, it connects to LinkedIn servers. LinkedIn is informed that you have visited our website with your IP address. If you click LinkedIn's "Recommend Button" and are logged in to your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. Please note that as the provider of the pages, we have no knowledge of the content of the submitted data and their use by LinkedIn.

For more information, please see the LinkedIn privacy statement at: www.linkedin.com/legal/privacy-policy .

XING Plugin < p> Our website uses functions of the network XING. Provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.

Each time you visit one of our sites that contains functions of XING, it will connect to XING servers. A storage of personal data is not done to our knowledge. In particular, no IP addresses are stored or the user behavior is evaluated.

Further information on data protection and the XING Share button can be found in XING's privacy policy under: www.xing.com/app/share?op=data_protection .


Our Website uses the Twitter Tweet button. This is a function of Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA.

If you use Twitter and especially the "Re-Tweet" function, Twitter links your Twitter account to the websites you use. This will be announced to other users on Twitter, especially your followers. In this way, a data transfer to Twitter takes place.

As website owners, we are not informed by Twitter about the content of the transmitted data or the data usage. To learn more, visit the following link: http://twitter.com/privacy

You You may have your privacy settings on Twitter in your local account settings at http://twitter.com/account/settings to change.

9. Plugins and Tools

DISQUS - Comment Platform

For the comment function e.g. For blog posts, this site uses the DISQUS platform. DISQUS is an online public comment sharing platform where users can log in and create profiles to engage in conversations with like-minded people and enjoy an interactive experience.

If you write comments on blog posts and create a profile for yourself, use DISQUS. This means that your profile data and IP address will be transmitted to this company and on the company's servers in the US be saved. The provider of this page has no influence on this data transfer.

You can avoid this by not creating a user profile at DISQUS.

The DISQUS privacy information can be found here:
https://help.disqus.com/terms-and-policies/disqus-privacy- policy

Google Web Fonts

This site uses Google's so-called web fonts for consistent font representation. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

For this purpose, the browser you use does not connect to Google's servers, but instead accesses them the servers of Worldsoft in Switzerland too. As a result, Google will not be aware that your website has been accessed through your IP address.

Google Web Fonts are used in the interests of a consistent and attractive presentation of our online services. If your browser does not support web fonts, a default font will be used by your computer.

Google reCAPTCHA

We use "Google reCAPTCHA" (hereafter "reCAPTCHA") on our websites. Provider is the Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

With reCAPTCHA should be checked whether the data entry on our websites (eg in a contact form) by a People or through an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (for example, the IP address, the website visitor's visit time on the website, or user mouse movements). The data collected during the analysis will be forwarded to Google.

The reCAPTCHA analyzes are completely in the background. Website visitors are not informed that an analysis is taking place.

Data processing is based on Art. 6 para. 1 lit. f DSGVO. The Web site operator has a legitimate interest in protecting its web sites from abusive automated spying and SPAM.

For more information on Google reCAPTCHA and the Google Privacy Policy, please see the following links: https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html . < h3> Google Maps

This site uses Google Maps through an API. Provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the United States. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive representation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

More information on how to deal with user data can be found in the Google Privacy Policy: https://www.google.com/intl/en/policies/privacy/ .


Our site uses plugins powered by Google Page YouTube. The site is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit any of our sites equipped with a YouTube plug-in, you will be connected to the servers of YouTube , It tells the YouTube server which of our sites you've visited.

If you're logged in to your YouTube account, YouTube allows you to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interests of an attractive presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

For more information on how to handle user data, please refer to the YouTube Privacy Policy at: www.google.de/intl/de/policies/privacy code.

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